Multi Platform Ad Management
Managing ads across multiple platforms can feel like a juggling act—Google, Facebook, Instagram, LinkedIn… it’s a lot to handle! But here’s the good news: by understanding how to use both keywords and behavioral targeting, you can make sure your ads reach the right people at the right time, no matter where they are in their buying journey.
Keywords vs. Interests: The Dynamic Duo
Let’s break it down. Keywords are your best friend on Google. When someone types in “best coffee shops near me,” you know exactly what they’re looking for. It’s like they’re waving a flag that says, “I’m ready to buy!”
Social media, though, is a different ballgame. Instead of keywords, you’re targeting people based on their interests and behaviors. Maybe they’ve been liking coffee-related posts on Instagram or following coffee brands on Facebook. Interests can be fleeting, but behaviors give you a peek into what someone might actually want to buy.
The Magic of Combining Forces
Now, imagine you could combine the power of keywords with the insight of behavioral targeting. Here’s how it works:
Scenario 1: Someone sees your ad on Instagram while scrolling through their feed. They think, “Hmm, that’s interesting,” but they’re not quite ready to buy. A few days later, they search for a related product on Google and—bam!—there’s your ad again. This time, they’re ready to click and make a purchase.
Scenario 2: Someone clicks on your Google ad but doesn’t convert. No worries! You can catch them again on Facebook or Instagram with a follow-up ad. Now you’re not just hoping they’ll remember you—you’re actively staying in front of them, increasing your chances of sealing the deal.
How I Make It Happen
Here’s how I make sure your ads are working hard across all platforms:
- Finding the Right Keywords: I dig deep to find the keywords that show strong intent—so when people search, they’re ready to take action.
- Targeting the Right Behaviors: On social media, I target people based on what they do online. If they’ve been browsing products similar to yours, they’re going to see your ad.
- Connecting the Dots: I make sure your ads are part of a bigger picture. If someone interacts with you on one platform but doesn’t convert, I’ll retarget them on another platform to keep your brand top of mind.
- Optimizing the Journey: Whether they start on Google or social media, I guide potential customers through their journey until they’re ready to buy.
Conclusion
In today’s world, it’s not enough to just run ads—you’ve got to be smart about it. By using keywords to tap into intent and behavioral targeting to reach the right audience, I help you cover all your bases. It’s like having a safety net that catches potential customers wherever they are in their buying journey.
Let’s get those ads working for you—across all platforms, with all the right moves!